Tuesday, July 3, 2012

The Essentials of Customer Experience:Going Beyond Customer Service

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An overwhelming percentage of organizations indicate that customer experience is critical to their success. But according to their own customers, two-thirds of these organizations deliver experiences ranging from "okay" to "very poor." That's because organizations typically lack the strategy, discipline, and processes needed to make significant improvements to the way they satisfy customers. In this webinar we'll review how to measure customer experience, benchmark a company's or agency's ability to deliver great customer experience, estimate the ROI of customer experience improvements, and get senior management to actively participate in the customer experience transformation. What You'll Learn What customer experience is How customer experience goes beyond customer service Why customer experience is essential for government agencies About the Customer Experience Ecosystem Your role in enhancing customer experience Who Should Attend This course is for anyone who interacts with customers (both internal and external) across the federal government. About the Presenter Megan Burns manages Forrester's Customer Experience Index, an annual benchmark of the customer experiences delivered by more than 150 large US firms. Megan covered Web analytics and online customer experience during her first three years at Forrester before shifting to focus on enterprise customer experience transformations. Her current work includes best practices for customer experience governance and ...
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